Branding Success with Scott Berman

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Branding Success with Scott Berman

Reading Time: 2 mins
Last Updated: November 15, 2025 Published: June 18, 2025

Join hosts Todd Miller and Seth Heckman in an engaging episode of Construction Disruption featuring Scott Berman, President of Florida Window and Door, and the innovator behind Heavyset Technologies. Dive deep into Scott’s journey from a window manufacturer’s son to leading Florida’s foremost replacement window contractor. Scott shares insightful experiences about navigating business challenges, especially during the COVID-19 pandemic, and how his company adapted and thrived.

Additionally, discover how Scott’s newest venture, Heavyset Technologies, revolutionizes lead acquisition with tech-based solutions. Filled with practical business advice, data-driven strategies, and innovative marketing ideas, this episode is a must-watch for contractors and home improvement professionals.

Timestamps

00:00 Introduction

00:21 Dad Jokes and Challenge Words

01:26 Guest Introduction: Scott Berman

02:59 Scott Berman’s Journey in the Window Industry

06:40 COVID-19 Impact and Adaptations

15:08 Sales Strategies and Retention

27:01 Shelly’s Impact on Brand Recognition

29:59 Transition to Heavyset Technologies

30:25 The Birth and Evolution of Heavyset

32:02 Heavyset’s Unique Features and Benefits

33:53 Challenges and Adaptations for Small Companies